best mascara

When it comes to shopping for makeup, mascaras often take the spotlight. With a multitude of formulas and brushes available on the market, choosing the best mascara can be overwhelming. That’s why we’ve done the research and put together a comprehensive list of what we believe are the 10 best mascaras this year.

From volumizing, lengthening, waterproof, and smudge-proof varieties to unique brush designs and innovative technologies including rubber bristles that provide intense color payoff while remaining gentle on lashes — our selection has something for everyone. Whether you’re looking for an everyday staple or a night out quick fix, here are some of our top picks:

10 Best Mascaras

Bestseller No. 1
essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
  • If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
SaleBestseller No. 2
Maybelline New York Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
  • Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
  • Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
  • It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
SaleBestseller No. 3
Too Faced Better Than Sex Mascara 0.27 Ounce Full Size
  • Hourglass shaped brush for voluptuous volume
  • This formula thickens, lengthens, and curls after just one coat
  • FILM-FORMING POLYMER-Locks curl into place
  • ACACIA SENEGAL TREE EXTRACT-Sets volume
Bestseller No. 5
Benefit Bad Gal Bang Volumizing Mascara, Regular Size, 0.3 Fl Oz, Black
  • Smudge-proof, water-resistant, volumizing mascara
  • ProVitamin B5 known to fuel thickness and strength
  • Its custom big slimpact! Brush is designed to reach from root-to-tip and corner-to-corner of upper and lower lashes for BIG VOLUME with 360 REACH.
SaleBestseller No. 6
Maybelline New York Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
  • Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
  • Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
  • Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
SaleBestseller No. 7
4D Silk Fiber Lash Mascara, Black Voluminous Fiber Thrive Mascara, Mascara Black Volume and Length, Longer Thicker Eyelashes, Waterproof & Long Lasting, No Smudge, No Clumping, No Flaking (1pcs)
  • ➤【Thick and Long Mascara】--- This 4D silk fiber mascara can provide feather-like soft and long eyelash edges. With just one application, you can bring out the beauty of your eyes and bring out your overall makeup. Say goodbye to spider-like, flaky and unnatural eyelashes.
  • ➤【Waterproof and Anti-Blooming】--- This waterproof mascara uses a master formula that does not clump, flake, and will not smudge. It can ensure that your eyelashes remain gorgeous, long and thick throughout the day under rain, tears and sweat.Tip: Use a tissue to wipe off the excess paste before use, for better makeup effect.)
  • ➤【Instant Volume & Length】--- Our Fiber Eyelash Mascara gives your eyelashes a boost of volume and length instantly, provides Defined & Voluminous lashes just a single application. It can bring out the beauty of your eyes and compliment your overall makeup look.
  • ➤【Natural and Hypoallergenic 】--- Our hypoallergenic fiber mascara contains mild ingredients, no glue, hypoallergenic and non-irritating ingredients. It is safe and friendly for sensitive eyes and contact lens wearers.
  • ➤【Easy to Brush and Easy to Clean】--- The smooth and silky mascara can slide on all eyelashes without clumping, peeling or drying out. You can create beautiful eyelashes instantly with just one application. Finally, just use your favorite makeup remover to remove makeup at the end of the day.
SaleBestseller No. 8
L’Oreal Paris Makeup Voluminous Original Volume Building Mascara, Black Brown, 0.28 fl; oz.
  • Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
SaleBestseller No. 9
Maybelline New York The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Blackest Black, 1 Count
  • Washable Lengthening Mascara: Get an instant lash lift effect from this eyelash extension mascara; Infused with fibers to deliver dramatic volume, length, and lift to lashes and gives you a false eyelash effect without the long expensive procedures
  • Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
  • It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
Bestseller No. 10
Thrive mascara Liquid Lash Extensions Mascara-Brynn (Rich Black 10.7g/0.38 OZ)
  • Easy To Carry : Thrive mascara Liquid Lash Extensions Mascara is a very suitable size to carry around, if you go out to parties, performances, travel, you can take it with you, touch up your makeup at any time, and keep you beautiful
  • eyelashes just with applying this washable silk fiber lash mascara. Then removed it off at the end of your day with warm water or your favorite makeup remover or cleanser.
  • 【WATERPROOF & SMUDGE PROOF】--- Waterproof and long-lasting. This black length mascara ensures that your eyelashes stay gorgeously long, thick and voluminous all day through rain, tears, and sweat.
  • 【INSTANT VOLUME & LENGTH】 Thrive mascara gives your eyelashes a boost of volume and length instantly. Creating eye-catching lashes for you and compliment your overall makeup loo
  • 【STUNNING EYELASHES】--- Whether you're going for thick and full or long and lean, thrive liquid lash extension mascara can meet your basic needs and make your eyelashes look more natural and curled.

1. L’Oreal Paris Voluminous Lash Paradise Mascara: This mascara promises to volumize, define and lengthen your lashes with up to 20X more volume. The unique brush design separates each lash for a full-fan effect that won’t flake or smudge.

2. Maybelline New York Great Lash Big Washable Mascara: This mascara is designed to give you full and even coverage without clumping or smudging, thanks to its special grooved brush. It’s hypoallergenic and suitable for people with sensitive eyes.

3. Urban Decay Perversion Volumizing Mascara: This lightweight formula will help you achieve dramatic length and intense color in one swipe, making it perfect for a big night out. It’s also free of clumping and flaking, so your lashes remain beautifully defined all day long.

4. Covergirl Lash Blast Volume Mascara: This mascara is designed to give you up to 10 times the volume in just one coat — perfect for those who want dramatic definition without having to use too many products. The unique brush design helps even out every lash for a uniform finish.

5. Too Faced Better Than Sex Waterproof Mascara: This waterproof formula is built to last through rain, sweat or tears, making it an ideal choice for any activity where you want your makeup to stay put — no matter what! Its hourglass-shaped brush separates each lash with precision while providing bold and voluminous color.

6. e.l.f Cosmetics Volume Plumping Mascara: This vegan mascara formula is designed to nourish and strengthen your lashes while providing intense volume, length and definition. The unique brush design helps each lash get fully coated for an eye-catching finish that lasts all day long.

7. L’OrĂŠal Voluminous Carbon Black Mascara: Get maximum intensity with this waterproof formula that gives you up to six times more volume than your natural lashes — perfect for those who are looking for a little extra oomph in their makeup routine! Plus, it’s smudge-proof and fade-resistant so you can trust it won’t budge or transfer.

8. Maybelline Lash Sensational Luscious Mascara: This mascara is designed to give you intense length and definition without clumping or flaking — plus, the unique curved brush helps contour each lash so you get an even finish throughout your entire eye look.

9. Tarte Lights, Camera, Lashes 4-in-1 Mascara: This all-in-one formula gives you everything you need in one swipe — lengthening, curling, volumizing and conditioning effects are all included! The innovative brush design ensures each lash gets fully covered for a dramatic and long-lasting effect.

10. Kevyn Aucoin The Volume Mascara: This smudge-proof, waterproof formula is designed to provide serious volume and length with just one swipe. The unique brush design helps coat each lash evenly while being gentle enough for even the most sensitive eyes.

The best rated mascara is a hotly contested title, and it’s hard to know which one is right for you. However, there are certain features that can help narrow down the choices. Look for mascaras with curved or comb-like brushes that will separate your lashes and coat them evenly with the product. Additionally, opt for formulas that are water-resistant, long-wearing and will not smudge.

If you’re looking for a volumizing effect, look for mascaras with special ingredients like collagen or panthenol that promise intense volume without clumping. For length, opt for mascaras enriched with plant based waxes such as rice bran wax that offer lash stretching capabilities without flaking or smearing. For a natural look, look for mascaras with light to medium coverage and non-clumping formulations that won’t weigh down your lashes.

Ultimately, finding the best rated mascara is about personal preference and trial and error — there are many excellent mascaras on the market today, but you may have to experiment until you find one that works for you. The most important thing is to find a good quality product that offers the specific benefits you’re looking for in order to maximize your lash potential.

Kim Kardashian is known to be a beauty icon, and her makeup always looks flawless. Her secret weapon? Mascara! She has been spotted wearing different brands of mascara over the years, but one product she often uses is L’Oréal Paris Voluminous Lash Paradise Mascara. This mascara gives intense volume and length with every stroke, thanks to its volumizing formula and soft wavy brush. It also contains jojoba oil, which helps keep lashes looking healthy and resilient while separating them for a fluttery look that lasts all day. T
he perfect companion to Kim’s signature dark eyeliner and glowing complexion, this mascara will make eyes pop like no other. Whether you go for a dramatic look or something more subtle, Kim’s mascara of choice is sure to give you the perfect lashes. So go ahead and add this beauty must-have to your makeup bag for longer, fuller lashes that will last all day!

When it comes to mascara, finding one that is both affordable and high-quality can be a challenge. However, with the right research and knowledge of what makes a good mascara, you can find an excellent product without breaking the bank.

Some of the factors you should consider are wearability, formulation, applicator type, waterproofing properties, and packaging. Wearability refers to how well the mascara wears throughout the day without smudging or fading. The formulation dictates how easily it applies and if it’s buildable—meaning that you can keep applying layers until you get your desired look. Applicator types range from traditional bristles to spiral brushes and wand shapes; each has its own benefits so choose based on personal preference. Waterproof mascaras tend to last longer and are less likely to smudge, but be aware that they can be more difficult to remove. And finally, packaging has become increasingly important in the beauty world, so pay attention to what type of tube your mascara comes in.

When shopping for affordable mascara, look for brands offering sales or try drugstore options like Maybelline Great Lash Mascara or L’Oreal Voluminous Original Mascara. For a slightly higher price point try Benefit Roller Lash Curling & Lifting Mascara or Tarte Lights Camera Flashes Statement Mascara. And if you want an all-natural option with organic ingredients, research Pacifica Aquarian Gaze Water-Resistant Mascara.

Finding the right mascara for you doesn’t have to be expensive. With thoughtful research and consideration of the factors mentioned, you can find a great product that fits your budget.

What is America’s favorite mascara?

Maybelline New York Great Lash is America’s favorite mascara. This iconic product was first introduced in 1971 and has been a best-seller ever since.

It features a unique brush with a grooved wand that works to perfectly separate, coat and define each lash for maximum volume and length. Its formula contains vitamin E and panthenol, which helps condition lashes while hydrating them to promote healthy growth. Additionally, the non-clumping formulation ensures smooth application every time. With such an impressive combination of features and benefits, it’s no wonder this product remains one of the most popular mascaras on the market today. It’s the perfect choice for anyone looking to enhance their natural beauty.

Jennifer Aniston is a well-known celebrity who has been photographed numerous times wearing stunning makeup looks. Her secret to achieving these amazing looks appears to be her favorite mascara, LancĂ´me HypnĂ´se Star Mascara.
This luxurious product features a curved brush that ensures every lash gets an even coating of the formula and creates beautiful length and volume. The creamy texture of this mascara also helps it stay put throughout the day without smudging or flaking off. With such a fabulous effect, it’s no wonder why Jennifer Aniston loves this mascara so much.
Whether she’s hitting the red carpet or doing everyday errands, LancĂ´me HypnĂ´se Star Mascara is definitely her go-to for adding drama to her look. So if you’re looking for the same dramatic results as Jennifer Aniston, look no further than LancĂ´me HypnĂ´se Star Mascara! It’s sure to give your lash look an extra boost of volume and length without sacrificing quality. Try it today to see the amazing results for yourself.

What mascara is everyone talking about?

Mascara is one of the most popular makeup products today, and it’s easy to understand why. It can instantly open up your eyes, make them look wider and brighter, and complete any look. But with so many mascaras on the market, how do you know which one will work best for you?

A few weeks ago, beauty bloggers started buzzing about a new mascara called “Wonderlash Volume Mascara” from CoverGirl. The reviews have been overwhelmingly positive—customers are praising its creamy texture and intense volume-building properties. They also love that it doesn’t clump or flake away during the day like some other mascaras do.

If you’re looking for a mascara that delivers long-lasting, voluminous lashes with no fuss, then Wonderlash Volume Mascara from CoverGirl is definitely worth a try. You can find it in drugstores, beauty supply stores, and online retailers. Give it a go and see why everyone’s raving about it!

In addition to Wonderlash Volume Mascara from CoverGirl, there are many other high-performance mascaras on the market. DiorShow Iconic Overcurl Mascara has earned rave reviews from customers for its ability to give you volume and curl your lashes all in one step. LancĂ´me Monsieur Big Lash Paradise has also been a hit lately thanks to its ultra-black formula that makes your lashes look thicker and longer. If you’re looking for a waterproof option, try Maybelline Lash Sensational Waterproof Mascara—it won’t smudge or fade even in the most humid environments.

No matter what kind of mascara you’re looking for, there’s something out there that will give you the eye-catching results you desire. With so many mascaras to choose from, it may take some trial and error to find your perfect match. But once you do, you’ll never go back!

Meghan Markle’s favorite mascara is reported to be Dior Diorshow Iconic Overcurl Mascara. This product is designed to provide full lash volume, length and curl with a long lasting formula that resists flaking and smudging. The brush is curved with an ergonomic design for maximum coverage and easy application.

Additionally, this mascara has special conditioning agents that help keep lashes healthy, nourished and full of life. With its high-performance formula, it gives you the perfect curl as well as a noticeable difference in the look of your eyes after just one coat. If you’re looking for a mascara that will give you the fullest lashes possible while still being gentle on your delicate eye area, then Meghan Markle’s choice of mascara is a great option. Give it a try and you will see the amazing results for yourself.

In addition to being a favorite among celebrities, Dior Diorshow Iconic Overcurl Mascara has also received glowing reviews from customers. Many have praised the product for its long-lasting formula, easy application and conditioning agents that help keep lashes healthy. It is no wonder why Meghan Markle chose this as her go-to mascara! With its ability to lift, curl and nourish your eyelashes, Dior Diorshow Iconic Overcurl Mascara is sure to give you the gorgeous look you desire. So if you are ready to step up your eye makeup game, look no further than Meghan Markle’s favorite mascara.

The Bottom Line

No matter which mascara you choose, make sure it meets your individual needs and preferences so that you can get the best results possible! With all of the amazing formulas and brushes available on the market, finding the perfect mascara has never been easier. We hope our list of top 10 mascaras for 2023 helps point you in the right direction.